$150M+ Influenced Revenue
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10 - 15X Average ROAS (apparel brands)
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100% Senior-Level Team
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$150M+ Influenced Revenue 〰️ 10 - 15X Average ROAS (apparel brands) 〰️ 100% Senior-Level Team 〰️
Trusted by the following brands:
Why Most Marketing Agencies Don’t Drive Real Growth
Junior account managers running senior budgets
Channel tactics without revenue strategy
Creative that looks good — but doesn’t convert
Reporting that tracks clicks, not contribution margin
“ Growth requires operators — not order-takers.”
The Limon Difference
Strategy-Led
We model revenue targets first — then reverse engineer the channel mix to achieve them.
AI-Accelerated Creative Analytics
We leverage AI to increase testing velocity, uncover performance opportunities, and improve ROAS faster.
Embedded Partnership
We operate like an internal growth team — accountable to performance.
Performance marketing across social and mobile platforms: Facebook, Instagram, Tik Tok, Google, Pinterest, mobile ad networks and more
New customer acquisition
Customer retention and lifecycle marketing
Our Process
DIAGNOSE
Limon begins every engagement with a comprehensive audit of your ad accounts, identifying opportunities to improve campaign structure, budget allocation, targeting, and creative performance. From there, we collaborate closely with your team to understand your broader business objectives and translate them into clear, channel-specific goals—ensuring every strategy is aligned, measurable, and built to drive meaningful growth
STRATEGIZE
Using the data gathered from the Diagnose phase, Limon develops a tailored growth strategy grounded designed for scale, leveraging an AI-driven creative analytics platform to uncover what’s truly driving performance. By translating these insights into actionable recommendations, we ensure your media, messaging, and creative are continuously optimized to maximize impact and accelerate growth.
ACTIVATE
Limon brings your strategy to life through disciplined, insight-driven execution—where creative is at the center of performance. We don’t just push volume; we prioritize high-quality, differentiated creative and continuously test new concepts through thoughtful, strategic experimentation.
SCALE
Frequent performance & optimization sprints aimed at maximizing revenue, media mix, and MER. Backed by 20+ years of experience and strong partnerships with leading media platforms, we design and refine testing frameworks that quickly identify what works, scale what wins, and drive sustained performance.
Testimonials
EVEREVE
One of the first decisions I made as CMO at Evereve was to hire Rebecca and her team at Limon. They’d already been working on our Trendsend business, and I knew I needed their brains across the full brand.
I’m a big fan of working with smaller agencies because you get direct access to their senior-most talent –people who are actively involved in your day-to-day business, not just managing it from a distance.
Limon brought sharp thinking, fast turnarounds, and the agility to pivot quickly when needed. Their partnership played a key role in Evereve’s digital growth, helping increase E-Comm revenue by 430% over five years, and growing digital’s share of revenue from 24% to 36%.
Tom Nowak, CMO, Evereve
Retention science
We've worked with Rebecca since 2013, and watched her growing Target Cartwheel with limited resources and a small team. She cares deeply about the success of her team and the brands she serve. Her desire to maximize impact is unparalleled. She was constantly pushing us and those around her to do more, and do things more effectively. I've always enjoyed working with her. She's trust-worthy, strategic, and always focuses on long-term and big picture thinking vs. short-term gain. She'll be one of the best marketing partners you can find.
Jerry Jao, Founder & CEO of Retention Science, "40 Under 40 Top Marketer” by Direct Marketing News
3M
Working with Rebecca and her team at Limon genuinely feels like adding senior-level talent to your own team overnight. They don’t operate like an outside agency—they step in as true extensions of your team, quickly understanding your business, your goals, and how to get things done. Because of their experience across both large corporations and smaller teams, there’s no learning curve—they can jump in from day one and run with whatever is needed.
If you’re looking for a partner who truly feels like part of your team—especially when expectations are high and resources are tight—Limon is invaluable.
Kate Samuelson, Solventum | Former Mobile App Lead, 3M
Case Studies
Women’s Apparel
20X ROAS While Acquiring Customers at Just $10 CPA
Client Overview
An ecommerce brand looking to scale new customer acquisition while maintaining profitability in a competitive paid advertising environment.
The Challenge
The brand needed to dramatically improve the efficiency of its paid media campaigns while continuing to grow. Existing campaigns were limiting scale, audience expansion, and creative performance—resulting in missed opportunities for profitable growth.
The Strategy
Limon restructured the account with a focus on three core areas:
Audience Expansion: Built and tested new audience segments to unlock scalable customer acquisition opportunities.
Creative Optimization: Introduced new creative concepts designed to increase engagement and conversion rates.
Advanced Media Buying: Implemented improved campaign structures and optimization strategies to maximize performance.
The Results
20X Return on Ad Spend (ROAS)
$10 Average Cost Per Acquisition (CPA) for New Customers
Significantly improved campaign scalability
By combining smarter audience targeting, high-performing creative, and advanced media buying strategies, Limon helped the brand acquire new customers at a fraction of typical industry costs while achieving exceptional return on ad spend.
Grocery Delivery & Subscription Service
40% Increase in Orders While Reducing CPA by 9%
Client Overview
A growing ecommerce brand seeking to improve paid social performance across multiple platforms while maintaining profitability.
The Challenge
The brand’s paid social campaigns lacked a cohesive structure across platforms, limiting efficiency and growth. Campaign architecture and strategy needed a complete overhaul to unlock stronger performance.
The Strategy
Limon rebuilt the brand’s paid social approach from the ground up, focusing on:
Cross-Platform Strategy: Aligning campaign structures across all social platforms for consistency and performance.
Campaign Architecture Optimization: Rebuilding account structures to improve efficiency and scalability.
Performance-Driven Media Buying: Implementing advanced optimization strategies to maximize results.
The Results
40% Increase in Orders
9% Decrease in Cost Per Acquisition
Improved campaign efficiency across all social platforms
By restructuring the entire paid social strategy and campaign architecture, Limon helped the brand generate significantly more orders while lowering customer acquisition costs.
Hospitality Mobile App with Subscription Model
100% Year-Over-Year Growth in Mobile App Installs
Client Overview
A growing brand with a mobile app looking to improve attribution accuracy and scale user acquisition through paid media.
The Challenge
The app’s tracking infrastructure was limiting campaign performance and optimization. Incomplete or unreliable event tracking made it difficult to accurately measure results and scale acquisition efforts across paid channels.
The Strategy
Limon led the implementation of a new event tracking framework by coordinating closely with the development team to ensure proper setup and measurement.
Key initiatives included:
SDK Event Implementation: Oversaw the development and deployment of new SDK event tracking to improve attribution accuracy.
Cross-Team Coordination: Managed collaboration between marketing and development teams to ensure seamless integration.
Performance Optimization: Enabled more accurate campaign optimization through improved event tracking and measurement.
The Results
100% Year-Over-Year Growth in Mobile App Installs
Improved tracking accuracy and attribution
Stronger campaign optimization across paid channels
By implementing a robust SDK event framework and aligning development and marketing teams, Limon enabled the brand to significantly scale mobile app installs while improving measurement and campaign performance.
“One of the first decisions I made as CMO at Evereve was to hire Rebecca and her team at Limon. They’d already been working on our Trendsend business, and I knew I needed their brains across the full brand.
Their partnership played a key role in Evereve’s digital growth, helping increase E-Comm revenue by 430% over five years, and growing digital’s share of revenue from 24% to 36%.”
-Tom Nowak, CMO EVEREVE
We’re best suited for:
$5M+ revenue ecommerce brands
20%+ gross margin
Paid media > $40k/month
Complete the Form for a Complimentary Ad Account Audit
We get it - signing with an agency without knowing the impact it will have is challenging. We’d like to help ease the trepidation with a complimentary ad account audit. If we don’t feel we can have a material impact on your business, we will be transparent about it. Note: ad account access is required for this audit.